omnichannel e-commerce blinklabs india

Delivering personalized customer experience through omnichannel e-commerce

omnichannel e-commerce strategies of blinklabs
omnichannel e-commerce

We should aware of the concept of Omnichannel e-commerce is a great multilayer method of making sales that provide customers a very smooth purchasing experience through a mobile phone, a laptop, a computer or in any other internet-connected device.  

Here are a few advantages of omnichannel marketing-

Consumers today are bombarded with numerous marketing messages every day. For marketers, it has become essential to create a campaign that can make an impact cutting through all the clutter. One of the ways of doing it is through multi-channel marketing by using many channels like email marketing, print, banner ads, etc. But this technique can only work if the best practices are followed and also ensuring that some costly mistakes are not made by marketers.

  •  An efficient production workflow with streamline communication With omnichannel marketing automation, you can track visitor through that entire journey, triggering communications to the right channel at the right time
  • An omnichannel marketing automation system monitors all these user behaviors and automatically personalizes the content it delivers based on the individual user’s interests and optimizes it to the preferred channel.
  • Implement personalized recommendations, and assist sales and support teams in prospecting through audience segmentation. 
  • Consistent messaging, look and feel and content across multiple channels for applications like transactional statements. 
  • Determine which products section is more appealing to the majority of PFL target audience by appending UTM in forms.
  • Analytics that allow the tracking and reporting of the content’s use by those who access it digitally
  • Unify various customer resources into a single profile. All their social accounts, support tickets, transactional history.
  • A user could raise their complaint via an email ticket, and that issue could end up getting resolved via a phone call or live chat with no gaps in communication.

Target users based on their activity level on different channels.

  • Focus on the right buyers
  • Align sales and marketing
  • Reach buyers wherever they are
  • Achieve new levels of efficiency
  • Measure marketing performance throughout a buyer’s lifecycle

Initial info by human – then automation – this data can include workflow, orders, marketing calendars, budgeting, asset creating, and triggers for sales marketing campaigns or emails.

The tracking function from the automation program is embedded into social media campaigns, web pages, and marketing emails to reveal the behavior of recipients or interested users by email recording like opened or following embedded links, social media URL monitoring, and pages viewed/visited. 

There is an abundance of choices and channels for a customer and hence just delivering the message is no longer enough.

These messages have to be tailor-made for the audience based on the preferences, demographics, channel preferences, current location, and much more. When the customers are engaged this way they are more willing to receive and act irrespective of the channel. 

The role of a digital marketing service provider is highly critical as they provide highly choreographed campaigns across multiple channels so that the customers find the messages trustworthy and useful. The right tools are used to acquire the results and also to get insights and reports that can be used to make better decisions. That way business can communicate better with customers and also understand the challenges and tailor the strategies accordingly. Do contact us now for further details.